Dual Coding Theory

I really enjoyed learning about the Dual Coding Theory in class. It was something that I've never heard of before but when it was described it made a lot of sense. The theory basically states that tying images together with words allows you to remember the idea/experience better. I think the Geico commercials do a good job of using this theory and a creating memorable ad. They use the gecko animal as sort of a Geico mascot because their names sound very similar. So it's easy for the viewer to associate the image gecko with the name Geico. Also their commercials are funny and often times bizarre. In one commercial the gecko appears on a talk show. In another one they talk about the Beverly Hillbillies and say that the reason they became instant millionaires was because they switched to Geico car insurance.